Following on the heels of yesterday's denial by Best Buy of claims by Color of Change that they pulled their ads from the Glenn Beck program, today 2 more major advertisers gave differing descriptions than CoC's take on events.

DefendGlenn.com contacted officials at WalMart in Bentonville, including David Tovar, the representative quoted in Color of change's well-hyped press release. They confirmed that WalMart, which was not even a sponsor of Glenn Beck's show on FoxNews Channel to begin with, was pulling its ads from ALL CABLE NEWS TALK SHOWS as of August 3rd, as a direct response to this "controversy". WalMart stated their reason for pulling all ads from "commentary broadcasts" was to "avoid polarizing our customers". This includes CNN and MSNBC. ALL PULLED. Since clearly WalMart has still been running ads on all of these shows after August 3rd, a representative told us by email that "it will still have to go through a business process and it may not take effect immediately". The "process" is apparently contractual (such as "Run-Of-Service" arrangements with networks such as FoxNews, which terminate at the end of August).

DefendGlenn.com has also spoken to officials from Procter and Gamble, and Sargentos. P&G said they have NOT pulled ads because they never advertised on Glenn Beck to begin with. In addition P&G said they would be "restricting our advertising to daytime lineups" in an attempt to "avoid controversy". While Sargento, whose brand-destruction by its own public relations reps has been well-documented here, has now said they will also be yanking ads from MSNBC and CNN "talk personalities" as soon as it can be "arranged".

Great work, Color of Change, you are killing the struggling shows like Hardball, Ed Show, Anderson Cooper 180, and Maddow, in addition to the once-strong brands such as Olbermann, which is now hemorraging viewers, by yanking their few high-paying advertisers away from them.

Meanwhile FoxNews continues to explode its ratings, and is able to replace advertisers on a moment's notice. For instance, last week, after Men's Wearhouse confirmed that it was joining Color of Change's astroturf protest, JoS A. Bank Clothiers had ads to replace them on Beck's show only 2 nights later!

As RedState.com suggested this morning, Glenn Beck may indeed be "Obi Wan Kenobi". This boycott is just making him stronger.